PUMA and Scuderia Ferrari HP Launch Las Vegas Boulevard Inspired Collection
Global sportswear brand PUMA and the racing division of luxury Italian auto brand Ferrari, Scuderia Ferrari HP, have released a collaborative collection inspired by the Las Vegas Strip!
Named the Neon Energy Collection, the collection drew inspiration from the lively nightlife and the flashing neon lights that Las Vegas is known for. To represent the Sin City in garment form, the lineup of garments includes caps, hoddies, a polar fleece, t-shirts, track pants, and the Puma Velophasis sneakers all showcase electrifying hues, and graphics that transport you to Las Vegas Boulevard.
In 2024, PUMA has been actively engaging in various high-profile campaigns, product launches, and innovation initiatives. One of their major highlights is the release of the new FUTURE 7 football boots, which showcase cutting-edge features like FUZIONFIT360 technology and PWRTAPE, designed to enhance agility and creativity for players like Neymar Jr. and Jack Grealish. Additionally, PUMA marked the 25th anniversary of the Mostro sneaker, bringing back this iconic design with modern updates through their Archive Pack for Fall 2024.
Scuderia Ferrari and HP (Hewlett-Packard) union is centered around a technical partnership in which HP provides advanced computing and data analysis solutions to Ferrari's Formula 1 team. This collaboration allows Ferrari to leverage HP’s high-performance computing systems for real-time race data analysis, complex simulations, and engineering design improvements. HP’s technology helps optimize Scuderia Ferrari’s performance on the track by processing vast amounts of data, refining aerodynamics, and enhancing overall vehicle performance. Additionally, HP serves as a visible sponsor for the Ferrari team, benefiting from an association with one of the most prestigious names in motorsport.
This Scuderia Ferrari HP Neon Energy collection is now available in selected PUMA and Ferrari Stores, as well as online at puma.com and store.ferrari.com.
