PUMA LAUNCHES COLLABORATION WITH ARIES
PUMA's collaboration with London-based luxury streetwear brand Aries first previewed at the PUMA New York Fashion Week show in February 2024 is officially here.
The lineup of genderless fashions blends the heritage aesthetic of Puma with Aries's original graphic prints on a range of knitwear, tracksuits and tees. Notable looks include the skeleton print nylon jacket and pants with a washed-out PUMA logo and oversized t-shirts highlighting a "fierce" take on a PUMA's graphic and Aries’ branding of ancient mythology. The collaboration offers shoes and accessories too including Aries revamped design of the PUMA Mostro. The new Mostro features a mesh, neoprene, and suede upper. The elastic closure wraps to the back of the shoe with an adjustable toggle at the rear and the Suede has a rubberized mudguard, a leather toe cap, and a special graphic on the heel and tongue.
PUMA X Aries follows up a series of PUMA collaborations released in 2024 including PUMA x Collina Strada, released in July 2024, which showcased a playful environmentally conscious collection recognizable by the frilly ruffled materials, bungee lacing systems, and tie-dye effect designs. PUMA x PLEASURES reimagined versions of the PUMA Spirex and TS-01 slip-on, along with a variety of apparel and accessories that incorporate motorsport influences. The PUMA x Palomo Spain partnership brought retro, 1980s-inspired court sports styles to the forefront, featuring heritage sportswear in Palomo Spain's signature warm, vintage color palettes and knitted jacquard prints.
New York photographer Mark Luckasavage photographed the portraits for the campaign.
PUMA x Aries launches Thursday 5th September 2024 at ariesarise.com and the Aries Flagship store, 31 Great Pulteney Street, London, W1F 9NN, as well as PUMA retailers including END. Clothing, Slam Jam, and KITH.
